Callie sells her watercolor work the way a lot of Vermont artists do, at craft fairs, art festivals, and a handful of local shops around the Northeast Kingdom. Her characters have real personality and a loyal following, but everything lived in person or on Instagram. There was no real storefront, no easy way for someone who met her at the Stowe Balloon Festival to buy a print the following week, and no central place to point people to her events and shop locations.
We built Calerific Creations from scratch as a Custom project, design, development, and content. The site leads with her personality, an invitation to “meet the gang,” and gives each character room to be its own little story. We set up a full WooCommerce shop for prints, framed originals, and notecards, a live events list so people can catch her at markets, and a “find me in the wild” section pointing to the Vermont shops that carry her work. We wrote the copy too, keeping it in her own playful voice instead of flattening it into store-speak. Everything runs on hosting and support we manage, so Callie can stay focused on painting.
Want results like this?
Fill out our inquiry form, tell us about your business, your goals and what packages you interested in. No commitment, no pressure.
Calerific Creations now does the selling Callie used to do entirely by hand. Someone who meets a character at a market can go home and buy the print, and shops carrying her work get sent straight to the source. It’s a real storefront that still sounds like her, and we’re still the ones keeping it running.
A selection of project-related images. Images are for reference only.
We’ll review your info and follow up within 2–3 business days. In the meantime, you’ve got two options:
It takes about 15-30 minutes and covers your goals, content, style preferences, and timeline. The more we know upfront, the faster we can put together a proposal that actually fits.
Prefer to talk through it first? We'll reach out to schedule a short call — usually 20–30 minutes — where we can ask questions, answer yours, and make sure we're a good fit before anything moves forward.
